Survey: Many women annoyed by car-buying process

John Egan

Millions of American women aren’t so wild about the car-buying experience. That’s according to the results of a new survey commissioned by CarMax, a mega-seller of used cars.

In the survey, conducted by Ipsos Public Affairs, 24 percent of U.S. women said their last car-buying experience was not a “quick, effortless transaction.” That figure was in line with numbers from similar CarMax surveys in 2009 and 2011. All of the surveys questioned more than 500 women.

Other gripes that women had about buying a car:

  • 18 percent said they didn’t think they got a fair trade-in value.
  • 17 percent said they didn’t think they got a reasonable financing rate.
  • 15 percent said they didn’t think they receive a price that was “low” or “fair.”
  • 12 percent said they didn’t think the salesperson was “trustworthy.”


“Women often commit a lot of time, research and thought into a vehicle purchase, and want to feel confident in their decision,” Donna Wassel, Southwest regional vice president of CarMax, says in a news release.

CarMax offers these tips for women car shoppers:

  • Do online research to comb through vehicles, see prices, view photos, look at vehicle history reports and read consumer reviews.
  • Print out information about the vehicles you like and take them with you to the car dealership.
  • If you plan to sell your car, bring the title and registration, your driver’s license and your proof-of-insurance card.
  • If you’ve already been approved for a car loan, bring the approval letter with you.
  • Ask friends and family for suggestions on where to shop for cars.
  • Ask as many questions as you need so you understand what you’re buying.  Be prepared to walk away if you’re unhappy with your car-buying experience.

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